An Even Keel :: A personal branding blog from Scott Kuehl

Warm, welcoming and well-built: The brand of Nor-Son

This is the company where I spend my days. Nor-Son is a construction services firm that specializes in creating warm, welcoming and well-built environments for the home, hospitality, healthcare and commercial sectors. Enjoy this brand anthem. It tells you a bit about the company and it's philosophy. Build well. Be well.

And keep it even,
Scott Kuehl

PS Check out the Nor-Son website at www.nor-son.com

What's in a name?

Destiny Hope Cyrus officially changed hers to Miley Cyrus.

Mailboxes Etc is a forgotten memory, and goes by "The UPS Store."

AT&T is Cingular... is AT&T.

Yes, a name is a powerful thing.
Few things in the English language are sweeter than the sound of your own name. (When it's said correctly, that is. Last week, in follow-up email correspondence with a business colleague, I referred to his wife by the wrong name. I was mortified in my mistake. He was gracious in his correction.)

My wife chuckles when I correct people on how to say our last name. (It's pronounced KEEL, as in... wait for it... An Even Keel.) While you can't choose your last name, you can choose the name of your business. (And if the name's not working, you can change it.) Your name is the hook on which your brand will hang.

So how do you name your business?

This St. Patrick's Day, The Wall Street Journal published an article entitled Name That Firm. Journalist Suzanne Barlyn wrote the story and talked to several business owners around the nation. The story gives a broad cross section of entrepreneurs who own product and service companies. From catering to biosciences, they all had a decision to make: "What should I name my company?"

My brand consulting firm, BrandResolve, gets a mention. And yours truly is quoted.

What's the name of your business? 
(Or, if you started a business, what would you call it?)

Keep it even,
Scott Kuehl